Le Tote

An infinite wardrobe

An infinite wardrobe

An infinite wardrobe

Le Tote was a startup and fashion service positioned to help women maintian a richer wardrobe, by giving them access to renting items by mail and wearing as many items as they wish, on a flat monthly subscription. As Head of Design, Robert built a team and led the design direction for the full end-to-end customer experience across the website and mobile app.

Le Tote was a startup and fashion service positioned to help women maintian a richer wardrobe, by giving them access to renting items by mail and wearing as many items as they wish, on a flat monthly subscription. As Head of Design, Robert built a team and led the design direction for the full end-to-end customer experience across the website and mobile app.

Le Tote was a startup and fashion service positioned to help women maintian a richer wardrobe, by giving them access to renting items by mail and wearing as many items as they wish, on a flat monthly subscription. As Head of Design, Robert built a team and led the design direction for the full end-to-end customer experience across the website and mobile app.

Company

Le Tote

Services

UI & UX design Marketing design Design strategy & direction Team building

Industries

Fashion E-commerce

Date

2016-2017

The goal of the app and website was to provide a hyper personalized browsing experience that feels aware of the customer's taste and unique fit. Since customers get to wear as many items as they like each month, they are encouraged to mix, match and try new styles. The design aimed to feel personal, while giving customers clear ways to indicate their preferences choose any item of their liking.

Robert is open to discussing freelance engagements. Please feel free to say hello.

Robert is open to accepting new work contracts. Please feel free to say hello and start a discussion.

Robert is open to discussing freelance engagements. Please feel free to say hello.